Clothing brand · Japan

ASICS

Japanese brand whose name is an acronym of the Latin proverb «Anima Sana In Corpore Sano», bringing philosophy and engineering to running.

Founding, year 1949

Themes: running, japan, technical, philosophy.

All of Japan in the Atlas

ASICS

Your affinity

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The origin

What the date says

Milestone
Founding
What happened
Kihachiro Onitsuka founded the company in Kobe, Japan, starting with basketball shoes made from recycled postwar materials.
Year
1949
Source
Historical documentation
Note
Founded in 1949 by Kihachiro Onitsuka in Kobe.

Only the year is documented: if it falls between January 21 and February 21, the sign could be the previous one.

Keep in mind

Affinity is a symbolic reading from the Chinese zodiac tradition, not a measurement: it compares the sign of the year you were born with that of each entry's year of origin.