Clothing brand · Italy

United Colors of Benetton

Colorful Italian brand that united fashion and social activism.

Founding, year 1965

Themes: color, diversity, activism, style.

All of Italy in the Atlas

Your affinity

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The origin

What the date says

Milestone
Founding
What happened
Luciano Benetton founded his family business in Ponzano Veneto in 1965, financed by selling a bicycle.
Year
1965
Source
Historical documentation
Note
Founded in 1965 by Luciano Benetton in Ponzano Veneto.

Only the year is documented: if it falls between January 21 and February 21, the sign could be the previous one.

Keep in mind

Affinity is a symbolic reading from the Chinese zodiac tradition, not a measurement: it compares the sign of the year you were born with that of each entry's year of origin.