Clothing brand · Italy

Diesel

Italian denim brand that defied convention with provocative marketing.

Founding, year 1978

Themes: rebel, denim, provocation, style.

All of Italy in the Atlas

Diesel

Your affinity

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The origin

What the date says

Milestone
Founding
What happened
Renzo Rosso turned his family's garment workshop into Diesel in 1978, famous for its irreverent advertising.
Year
1978
Source
Historical documentation
Note
Founded in 1978 by Renzo Rosso in Molvena.

Only the year is documented: if it falls between January 21 and February 21, the sign could be the previous one.

Keep in mind

Affinity is a symbolic reading from the Chinese zodiac tradition, not a measurement: it compares the sign of the year you were born with that of each entry's year of origin.