Clothing brand · United States

New Balance

The brand that turned arch support into an obsession and kept manufacturing in the United States when everyone else was moving to Asia.

Founding, year 1906

Themes: craftsmanship, footwear, independence, classic.

All of United States in the Atlas

New Balance

Your affinity

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The origin

What the date says

Milestone
Founding
What happened
William J. Riley founded the company in Boston as a maker of arch supports, inspired by the stability of chickens.
Year
1906
Source
Historical documentation
Note
Founded in 1906 by William Riley in Boston.

Only the year is documented: if it falls between January 21 and February 21, the sign could be the previous one.

Keep in mind

Affinity is a symbolic reading from the Chinese zodiac tradition, not a measurement: it compares the sign of the year you were born with that of each entry's year of origin.