Brand · Austria
Red Bull
Red Bull created the energy drink category with bold marketing built on extreme sports.
Founding of Red Bull, year 1987
Themes: energy, boldness, extreme, vitality.
Your affinity
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The origin
What the date says
- Milestone
- Founding of Red Bull
- What happened
- Dietrich Mateschitz adapted in 1987 a Thai tonic drink that had cured his jet lag and created the global energy drink market.
- Year
- 1987
- Source
- Historical documentation
- Note
- Founded in 1987 by Dietrich Mateschitz in Fuschl am See, Austria.
Only the year is documented: if it falls between January 21 and February 21, the sign could be the previous one.
Keep in mind
Affinity is a symbolic reading from the Chinese zodiac tradition, not a measurement: it compares the sign of the year you were born with that of each entry's year of origin.