Clothing brand · United States

Under Armour

Born from an American football player's obsession with a shirt that wouldn't get soaked in sweat, Under Armour revolutionized technical sportswear.

Founding, year 1996

Themes: sport, performance, innovation, technical.

All of United States in the Atlas

Under Armour

Your affinity

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The origin

What the date says

Milestone
Founding
What happened
Kevin Plank, a former University of Maryland football player, founded the company in his grandmother's basement with a sweat-wicking shirt.
Year
1996
Source
Historical documentation
Note
Founded in 1996 by Kevin Plank in Baltimore.

Only the year is documented: if it falls between January 21 and February 21, the sign could be the previous one.

Keep in mind

Affinity is a symbolic reading from the Chinese zodiac tradition, not a measurement: it compares the sign of the year you were born with that of each entry's year of origin.